Green Gone Wrong, written by journalist Heather Rogers, is an expose of the green industry–organic food, carbon offsets, electric cars and their ilk–from the left. The author’s argument can be shaped like this:
Global warming is a real threat. Something needs to be done. But most of what’s being done under the guise of green isn’t solving the problem. In fact, it’s actually obscuring real solutions.
Take the hybrid car. CO2-spewing internal combustion engines in cars have been replaced by hybrid electric engines, which at face value is a good thing. Score one point for the greens. But research has shown that Prius drivers actually drive farther, up to 25% more, once they own a hybrid. When people feel like they’re using less gas per mile, they often compensate by driving more miles. Net-net: They often end up using a similar amount of petroleum as they did when driving a car with an internal combustion engine.
And that leads to the book’s main point: The green industry as we know it is based on consumerism–switching from dirty products to green products–when in fact what we should be doing from an ecological standpoint is using less. That’s not a laine that goes over well in board rooms, and understandably so. The incentives of green capitalism, a term that Rogers uses throughout the book, are misaligned with what actually needs to be done to reduce atmospheric carbon in hopes of reversing–or at least stabilizing–climate change.